From Overthinking to Overdressed: The Birth of Lush Lounge
Let me guess — you’ve seen a thousand online brands promising “premium quality,” “limited editions,” and “handpicked styles,” right? Yeah, me too. But none of them felt like me. Not the messy, indecisive, fashion-obsessed girl who wants to look good but also chill in oversized tees eating biryani.
So, I did something wild.
I created Lush Lounge — not just a clothing brand, but a vibe. A loud, slightly chaotic, extremely relatable vibe.
It started with confusion (and a LOT of late-night overthinking).
I was a teacher once (yes, with chalk and all). Then I became an entrepreneur with zero clue about GST but a million ideas about clothes I wished existed. I didn’t want fast fashion trash. I didn’t want boring basics either. I wanted playful, bold, made-in-India fits that turn heads and feel like you.
So I said, why not build it myself?
Cue the anxiety, the supplier ghosting, the label delays, and the 500 mental breakdowns.
But somewhere between crying over a manufacturer’s “kal bhej dunga” promise and designing our first drop, I realized I was building something bigger than a brand. I was building a community — for women who love fashion, hate pretentiousness, and want clothes that match their mood swings.
Lush Lounge is for the bold, the broke-but-still-dressed, and the girls who say “I’ll wear this to my funeral if I could.”
We're not here for weekly drops that kill creativity and the planet. We’re here for meaningful fashion — pieces that feel like they were made for your Instagram and your lazy Sunday nap.
This is just the beginning. But hey — if you’re here reading this, you’re early to the party. And trust me, it’s going to be a damn good one.